Turaco Claims
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ClientTuraco Insurance
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Year2021
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RoleStoryboarding, Character animation, Compositing, Motion Design
Turaco is an insurance company with branches in Kenya, Uganda and Nigeria.
They wanted a simple explainer video that shows how fast and simple their process of making claims is in the case of an accident.
The brief was that it should be simple and the narrative should be more what sells the story, while the visuals were to just guide us through it.
We opted for a simplified flat style, to go along with a narrative driven story.
We made sure to stick to their brand guidelines and re-used that for the color palette. Since it was meant for social media, the runtime was reduced to not more than a minute. Making sure that the video is concise and to the point.