Taptoy is a company that specializes in creating apps for toddlers and small children. They were rolling out a new learning app for Toddlers called Toddler world.

We were contacted to make animations for the characters in the app as well as a commercial to be put on social media, and on various play stores.

We collaborated with the developers in the making of the in-game animations. We learnt early that size of the animation would be a big issue as large sizes might slow down the game, or the consumers might avoid downloading it.

Which meant we had to animate using png images, and reduce the framerate while making sure the final product was a format acceptable for the game developers while still maintaining high quality.

This changed our workflow, but we learnt to quickly adapt to it!

Thankfully the client provided all of the images  needed, ours was just to break it up and animate it in After Effects